On two separate occasions, the Community Foundation has sponsored community discussions about Downtown Loveland and brought in respected former congressman and four-term mayor of Indianapolis, Bill Hudnut. Mr. Hudnut pointed out that Loveland is the envy of many downtowns with a centrally located grocery store. But Loveland lacks a large Downtown events center.
UNC marketing professor James Reardon, in a retail market analysis for Downtown Loveland, reported that a successful downtown needed these key elements: a destination with a consistent theme, a mix of day and nighttime uses, entertainment such as live music, historical, artistic, romantic, music, and more. Through this plan, the auditorium meets the criteria like no other downtown venue of its size can.
By removing the fixed seating in the Pulliam auditorium and opening up over 4500 square feet of flat hardwood floor, downtown Loveland will have that center of attraction.
This idea will wipe off the dust and polish a gem of a building so that it becomes vibrant again. It is a shame that this community asset is not accessed to its full potential. We need to modify and use it before we lose it.
Consider the impact on downtown if 100-300 or more people were regularly attending events at the Pulliam. That could equate to 10,000-20,000 more visitors annually patronizing downtown shops and eateries.